Short answers, pulled from the story.
Bob Iger defines a media franchise as something that creates value across multiple businesses and territories over a long period of time. This business logic drives owners to increase profit through diversity rather than relying on a single product line.
The term media mix gained circulation during the mid- to late-1980s though origins trace back to the 1960s with anime proliferation. Early popular Japanese franchises like Vampire Hunter D in the 1980s and Pokémon in the late 1990s acted as benchmarks for transmedia dominance.
Disneyland opened its doors in 1955 bringing fictional media franchises to life through theme parks. These physical destinations blend tourism with real-life involvement in media itself by translating fictional universes into permanent extensions of ongoing narratives.
By 1959 the company launched television shows including Playboy's Penthouse. Twenty-five years later Playboy released private clubs, restaurants, movie theaters, radio shows, direct-to-video films, music publishing, footwear, clothing, jewelry, housewares, guitars, gambling equipment, pinball machines, pet accessories, billiard balls, bedroom appurtenances, and countless other items.
Transmedia franchises occasionally release content that is not canon to the main story built around them. Elements from non-canon content do not truly exist in the primary timeline of the franchise while entire media can be classified as non-canon if the franchise does not provide answers themselves.