When did Kenner sign a licensing deal with George Lucas and 20th Century Fox?
Kenner signed the licensing deal in mid-1977. The film had already been released on the 25th of May 1977 before the company was ready to produce toys.
Short answers, pulled from the story.
Kenner signed the licensing deal in mid-1977. The film had already been released on the 25th of May 1977 before the company was ready to produce toys.
The package contained a certificate redeemable for four action figures including Luke Skywalker, Princess Leia, Chewbacca, and R2-D2. It also held a diorama display stand, stickers, and a Star Wars fan club membership card.
There are 57 recognized cardback front-rear combinations for these figures. This count excludes figures released through overseas companies or the Droids and Ewoks ranges.
Local licenses existed in the UK via Palitoy, Spain via PBP/Poch, France via Meccano, Germany via Parker, Japan via Takara and Popy, Australia via Toltoys, Mexico via Lili Ledy, and Brazil via Glasslite.
Kenner discontinued production by mid-1985 after demand slowed. Sales had reached $100 million annually in both 1978 and 1979 before this decline occurred.