Who designed the Jumpman logo for Nike?
Nike shoe designer Peter Moore created the Jumpman logo. He asked Michael Jordan to recreate a leap from a Life magazine photo shoot while wearing Chicago Bulls gear.
Questions about Jumpman (logo)
Short answers, pulled from the story.
When did the Jumpman logo first appear on Air Jordan sneakers?
The Jumpman logo first appeared on Air Jordan III sneakers in 1988. By 1997, Nike elevated the silhouette to serve as the official symbol for its entire Jordan brand.
What happened during the lawsuit between Jacobus Rentmeester and Nike?
Jacobus Rentmeester filed a lawsuit against Nike on the 22nd of January 2015 claiming copyright infringement regarding his photograph. A federal court in Portland, Oregon heard the case during June 2015 and ruled against Rentmeester before an appeals court upheld this decision in February 2018.
Why did the China People's Supreme Court revoke trademarks held by Qiaodan Sports?
On the 8th of April 2020, the court revoked 74 trademarks held by Qiaodan Sports after Michael Jordan sued them in 2012 over trademark violations. Prosecutors noted the logo did not include distinguishable facial features so it could not violate portrait rights.
How has the Jumpman logo influenced music culture beyond sports merchandise?
Drake and Future released a song titled Jumpman that references the brand multiple times while Buckethead composed a track named Jordan which appears on a single cover referencing the silhouette. These musical works demonstrate how the image extends beyond athletic merchandise into broader culture.