Who established Ipsos and when was it founded?
Didier Truchot established Ipsos in 1975 within Paris, France. He brought experience from the Institut français d'opinion publique to this new venture.
Questions about Ipsos
Short answers, pulled from the story.
What did Ipsos launch in 1977 to measure billboard effectiveness?
In 1977, they launched the Baromètre d'Affichage or BAF. This instrument analyzed how effective billboard advertisements were for clients.
When did Ipsos list shares on the Paris stock exchange?
Ipsos listed shares on the Paris stock exchange on the 1st of July 1999. This event enabled partners like Artemis Group and Amstar to cash out their investments.
How many members are in the KnowledgePanel online panel used by Ipsos in the United States?
This system contains approximately 60,000 members available for potential responses. Recruitment uses address-based sampling provided by the United States Postal Service Delivery Sequence File.
What revenue did Ipsos report in 2015 and what percentage came from Europe, Middle East, and Africa?
Ipsos reported revenues totaling €1,785.3 million in 2015. Regional distribution varied significantly with Europe, Middle East, and Africa contributing 44 percent of income.