Short answers, pulled from the story.
ICv2 stands for Internal Correspondence version 2, named after a trade magazine published in the 1980s and 1990s by Capital City Distribution. Milton Griepp, who co-founded Capital City and published the original Internal Correspondence, retained rights to the name when Diamond Comic Distributors acquired Capital City in 1996 and later used it for the new online publication.
ICv2 was launched in January 2001 by Milton Griepp. Griepp had previously co-founded Capital City Distribution and published the original Internal Correspondence trade magazine before starting the online successor.
ICv2 covers comic books, anime, gaming, and show business products, with a focus on news, reviews, analysis, and sales information for retailers and librarians. The site is produced by GCO, LLC, based in Madison, Wisconsin.
ICv2 began holding an annual industry conference in 2011, held on the eve of the New York Comic Con at the Jacob K. Javits Convention Center. The event is now known as the "White Paper Happy Hour" and takes place each year.
ICv2: The Business of Pop Culture, edited by Milton Griepp, was nominated for the "Best Comics-Related Periodical/Journalism" Eisner Award in 2025. ICv2 also supervised the 2015 American Anime Awards balloting.
ICv2 is produced by GCO, LLC, based in Madison, Wisconsin. In July 2025, the company announced it had transitioned to a fully remote operation after occupying offices in Madison for its first twenty-four years.