What does the name ICv2 stand for?
The name ICv2 stands for Internal Correspondence version 2. This title honors the earlier trade magazine published by Milton Griepp in the 1980s and 1990s.
Questions about ICv2
Short answers, pulled from the story.
When did ICv2 launch as a digital trade magazine?
Milton Griepp launched ICv2 in January 2001 as a digital trade magazine covering geek culture. The first issue appeared online just months after Diamond Comic Distributors acquired Capital City Distribution in 1996.
Where is GCO LLC located and when did it go remote?
GCO LLC operated from physical offices in Madison, Wisconsin for its first 24 years. In July 2025, the company announced it had transitioned to a fully remote structure with no staff remaining at the original headquarters location.
Who founded ICv2 and what was their previous publication called?
Milton Griepp founded ICv2 after publishing a newsletter called Internal Correspondence in the 1980s. He launched the new digital platform in 2001 following the acquisition of his former company by Diamond Comic Distributors.
What topics does ICv2 cover for retailers and librarians?
The site covers comic books, anime, gaming, and show business products for retailers and librarians. Each article connects back to the business side of the entertainment market rather than targeting casual fans.