Short answers, pulled from the story.
Hollywood.com launched during the digital landscape of the 1990s before Times Mirror Company acquired the site in 1996. The acquisition integrated the website into the Los Angeles Times digital presence to function as a dedicated entertainment section for both online and physical newspapers.
An affiliate representing Mitchell Rubenstein and Laurie S. Silvers purchased the website in May 1999 after creating Sci-Fi Channel previously. They regained full control over the asset on the 28th of August 2009 when Hollywood Media Corp sold the domain and its television division to R&S Investments LLC.
Hollywood.com became the first website to display national online listings for movie showtimes through a strategic alliance with the National Association of Theatre Owners and major theater chains across the United States. This partnership aggregated data from hundreds of locations to allow viewers to search for films by title, genre, or location.
Thirty-five of the fifty employees at the Santa Monica office were laid off during restructuring in 2000 while fifteen staff members remained at the original California location. The decision aimed to consolidate operations and shift focus toward the company headquarters located in Boca Raton, Florida.
Mitchell Rubenstein and Laurie S. Silvers purchased Baseline StudioSystems from The New York Times Company in 2011 before selling it to Gracenote in 2014. Gracenote is a subsidiary of Tribune Media that acquired the online database providing research services for film and television professionals.