When did HitFix launch and who founded it?
HitFix launched in December 2008. It was founded by Jen Sargent, a former Reed Business Information development executive, and Gregory Ellwood, a former film editor at the Los Angeles Times and MSN.com.
Questions about HitFix
Short answers, pulled from the story.
How much funding did HitFix raise from angel investors?
HitFix received $850,000 from Tech Coast Angels in February 2009, followed by an additional $1,600,000 from the same group in June 2010. Golden Seeds, HBS Angels, Liquid Capital, and Gordon Crawford also invested.
What was Alan Sepinwall's role at HitFix?
Alan Sepinwall joined HitFix full-time in April 2010 after fourteen years at The Star-Ledger. Slate credited him with having changed the nature of television criticism, and NBC executives named him personally as a factor in the renewal of Chuck.
Who was Drew McWeeny and why did he matter to HitFix?
Drew McWeeny, formerly known by the pen name Moriarty, was a screenwriter and movie critic who had previously written for Ain't It Cool News. He announced his move to HitFix in 2008 and covered the movie industry there until announcing his departure via Twitter on the 20th of September 2016.
What happened to HitFix after it was acquired?
Woven Digital acquired HitFix in April 2016 and made it a brand within its portfolio. By November 2016 the site had been converted from a standalone publication into a redirect to Uproxx, another Woven Digital property.
How many monthly users did HitFix reach at its peak?
HitFix crossed the one million unique users per month milestone in mid-2010. The site was also cited as a source by outlets including Time, the Los Angeles Times, HuffPost, E! Online, and The Daily Herald.