When did HBO Max launch?
HBO Max launched on the 27th of May 2020. The service began its life as a patchwork of conflicting strategies and unfinished promises before its final reveal.
Common questions about HBO Max
Short answers, pulled from the story.
Who manages HBO Max?
Andy Forssell serves as the executive vice president and general manager of HBO Max. He was appointed to lead the development of the platform after previously serving as the chief operating officer of Otter Media.
When was HBO Max rebranded to Max?
Warner Bros. Discovery rebranded HBO Max as Max in April 2023. The rebranding included a new logo, a new color scheme, and a new pricing structure with ad-supported and ad-free tiers.
How many subscribers did Warner Bros. Discovery lose after the rebranding?
Warner Bros. Discovery lost 1.8 million subscribers in the first three months of the rebrand. The rebranding was met with mixed reactions from subscribers who were confused by the change and frustrated by the loss of the HBO brand.
Where was HBO Max launched in May 2020?
HBO Max was launched in the United States in May 2020. The international rollout was delayed and complicated by a series of legal and commercial challenges.