When was Game the video game retailer founded?
Game was founded in April 1990 by Peter Wickins and Neil Taylor. Initial growth was funded by the Taylor family and venture capital investors.
Questions about Game (retailer)
Short answers, pulled from the story.
Who owns Game the retailer now?
Game is currently owned by Frasers Group, which acquired it from OpCapita in June 2019 for £52 million. The UK standalone stores closed by April 2026, with the brand continuing online and as concessions within Sports Direct and House of Fraser locations.
Why did Game enter administration in 2012?
Game entered administration on the 26th of March 2012 after major games publishers including Electronic Arts, Capcom, Microsoft and Activision stopped supplying new titles due to concerns about the company's creditworthiness. The crisis forced the immediate closure of 277 of its 609 UK stores, resulting in 2,104 job losses.
How much did Electronics Boutique pay to acquire Game in 1999?
The British franchisee of Electronics Boutique purchased Game for £99 million in November 1999. Game had 86 stores at the time of the takeover.
What happened to Game's Spanish stores?
In March 2025, Frasers Group sold Game's Spanish operations, which comprised 220 stores trading as Game Stores Iberia, to GuideBridge Capital for an undisclosed sum. The stores continue to trade as Game under a licensing agreement with GuideBridge Capital.
What is the Insomnia Gaming Festival and how does it relate to Game?
The Insomnia Gaming Festival is a large-scale gaming event run by Player1 Events, a sub-brand of Game. It hosts the largest LAN event in the United Kingdom and runs three times a year; it moved to the NEC in Birmingham for i56 in December 2015.