Short answers, pulled from the story.
Funk ostentação is a Brazilian music style created in São Paulo in 2008. Strongly influenced by American hip-hop, its central theme is conspicuous consumption, with songs about cars, motorcycles, alcohol, women, and the aspiration to leave the favela.
The first funk ostentação song was "Bonde da Juju," recorded by MCs Backdi and Bio G3 in September 2008. It established the genre's defining theme of ostentation, in deliberate contrast to Rio de Janeiro funk's focus on criminality.
KondZilla was a cinematographer who became the first to produce music videos for funk ostentação. His videos were received enthusiastically by fans and helped establish audiovisual format as the primary vehicle for the genre's growth.
In both 2012 and 2013, three of the ten most watched music videos in Brazil were funk ostentação. The genre's national breakthrough came with MC Boy do Charmes's video for "Megane" in mid-2011.
MC Daleste, born Daniel Pellegrine, was one of the principal proponents of funk ostentação at the time of his death. He was shot on stage in Campinas in July 2013, and his death prompted extensive media coverage including widely televised tributes by other funk artists.
Funk ostentação became strongly associated with the nova classe média, or new middle class, that emerged in Brazil during the genre's rise. The music's themes of aspiration and conspicuous consumption resonated with millions of Brazilians experiencing economic mobility.