When did ESPN+ launch?
ESPN+ launched on the 12th of April 2018 at a monthly price of $4.99. The service ran on streaming technology from BAMTech, a Disney subsidiary now called Disney Streaming.
Short answers, pulled from the story.
ESPN+ launched on the 12th of April 2018 at a monthly price of $4.99. The service ran on streaming technology from BAMTech, a Disney subsidiary now called Disney Streaming.
ESPN+ operates under ESPN, a joint venture in which the Walt Disney Company holds 72 percent through its subsidiary ABC Inc. Hearst Communications holds 18 percent, and the National Football League holds the remaining 10 percent.
ESPN+ carries combat sports including the Ultimate Fighting Championship, college sports, hockey, soccer, golf including PGA Tour Live and the PGA Championship, tennis and cricket. It also sells Major League Baseball's out-of-market package as an add-on.
ESPN+ launched at $4.99 a month in 2018, rose to $6.99 by 2021, and then increased 43 percent to $9.99 a month starting in late August 2022. It is also included in the Disney Bundle alongside Disney+ and Hulu.
The debut ESPN+ event, UFC Fight Night: Cejudo vs. Dillashaw, generated 525,000 new subscribers on the day of the event alone.
ESPN+ became part of a new ESPN direct-to-consumer streaming service that launched on the 21st of August 2025, with the previous ESPN+ product rebranded as ESPN Select. ESPN+ remains active as a programming brand for content tied to contractual obligations, including Bundesliga, La Liga and the UFC.