Short answers, pulled from the story.
Alfonso Ferrabosco arrived in England during the 1560s. He worked within Queen Elizabeth's court and composed many madrigals that quickly gained popularity among local musicians.
Nicholas Yonge published his collection Musica transalpina in 1588. The book contained Italian madrigals fitted with new English lyrics and sparked immediate demand for more anthologies.
Only Thomas Morley and Robert Johnson set verse by Shakespeare while leaving surviving music behind. Thomas Weelkes and John Wilbye also produced works that survive best to the present day.
Madrigals continued to be composed in England through the 1620s before fading from favor. New tastes emerged that favored air and recitative music over traditional forms.
Orlando Gibbons wrote The Silver Swan which ended with lines lamenting the death of the tradition. His 1612 composition states that more geese than swans now live according to the final verse.