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Questions about Electrolux

Short answers, pulled from the story.

When was Electrolux founded and what was its original name?

Electrolux traces back to a company called Elektromekaniska, founded in Stockholm by engineer Sven Carlstedt on the 19th of January 1910. The company was renamed Elektrolux in 1919 and adopted the name Electrolux in 1957.

Who founded Electrolux?

Electrolux began with engineer Sven Carlstedt, who founded Elektromekaniska in 1910 using a motor design worked out alongside Eberhardt Seger. Salesman Axel Wenner-Gren later merged the company with the lamp maker Lux and became its majority shareholder and president.

Is Electrolux the largest home appliance company in the world?

Electrolux is consistently ranked the world's largest appliance maker by units sold, trailing only Whirlpool. It is a Swedish multinational headquartered in Stockholm with a primary listing on the Stockholm Stock Exchange.

What was Electrolux's controversial vacuum cleaner slogan in the United Kingdom?

In the 1960s, Electrolux marketed vacuum cleaners in the United Kingdom with the slogan "Nothing sucks like an Electrolux." The company chose the double entendre deliberately, since the informal American meaning of sucks was already well known in Britain.

Did Electrolux make anything besides vacuum cleaners and appliances?

Yes, in 1941 Electrolux developed the Charlton automatic rifle, based on the Lee-Enfield design. It was built to make up for shortages of the Bren light machine gun and the Lewis gun in the Home Guard.

What brands does Electrolux own around the world?

Electrolux sells appliances under dozens of regional brand names, including AEG and Zanussi in Europe, Frigidaire and Fensa in the Americas, and Westinghouse and Kelvinator in Australia. It manufactures appliances for Kenmore, IKEA, and John Lewis without owning any of those three brands.