Who founded Atlas Obscura?
Joshua Foer and Dylan Thuras founded Atlas Obscura, launching the site in 2009 after meeting in 2007. Foer worked as an author and Thuras as a documentary filmmaker and author.
Questions about Atlas Obscura
Short answers, pulled from the story.
When did Atlas Obscura launch, and who was its first senior editor?
Atlas Obscura launched in 2009 after its founders hired a web designer in 2008. Annetta Black served as the site's first senior editor.
What is Gastro Obscura and when did it launch?
Gastro Obscura is a food section of Atlas Obscura covering what the company called "the distinctive food locations of the world." It launched in late 2017, funded by a $7.5 million fundraising round.
Who has served as Atlas Obscura's CEO?
David Plotz served as CEO from October 2014 to November 2019. Warren Webster took over in March 2020, and Louise Story became CEO in April 2025.
How much money has Atlas Obscura raised from investors?
Atlas Obscura raised $2 million in 2015 from investors including The New York Times. A second round brought in $7.5 million, and a 2019 Series B round led by Airbnb raised $20 million.
Why were Joshua Foer and Dylan Thuras removed from Atlas Obscura's board?
Shareholders removed Joshua Foer and Dylan Thuras from Atlas Obscura's board in November 2025 after disagreements over new CEO Louise Story's direction for the company.