When did Adolf Dassler start making sports shoes in Herzogenaurach?
Adolf Dassler began making sports shoes after returning from World War I. He started the business in his mother's scullery or laundry room in Herzogenaurach, Germany.
Questions about Adidas
Short answers, pulled from the story.
What happened to the Dassler brothers company during World War II?
The company ran the last sport shoe factory in Germany and supplied the Wehrmacht with shoes until 1943 when production ceased. From 1942 to 1945, at least nine forced labourers worked at both sites of the company before facilities were used to manufacture anti-tank weapons.
How was the Adidas name created and what are false backronyms associated with it?
Adolf formed a company registered as Adidas AG on the 18th of August 1949 after splitting from his brother Rudolf. Urban myths have popularised two false backronyms for the name Adidas: All Day I Dream About Sports and All Day I Dream About Sex.
Who designed the Trefoil logo for Adidas and when was it launched?
The Trefoil logo was designed in 1971 and launched in 1972 just in time for the 1972 Summer Olympics held in Munich. This logo lasted until 1997 when the company introduced the three bars logo initially used on the Equipment range of products.
When did Adidas acquire Reebok and how much did the deal cost?
In August 2005, Adidas declared its intention to buy Reebok for $3.8 billion. This takeover was completed with a partnership in January 2006 and meant that the company had business sales closer to those of Nike in North America.