— Ch. 1 · Defining The Entrepreneurial Spirit —
Entrepreneurship.
~6 min read · Ch. 1 of 6
In 1723, the French dictionary compiled by Jacques des Bruslons introduced the word entrepreneur to the public lexicon. This single term would eventually describe a process requiring considerable initiative and bearing significant risk. Richard Cantillon defined this role in his Essay on the Nature of Trade in General as someone who pays a certain price for a product and resells it at an uncertain price. He emphasized that the entrepreneur deliberately allocates resources while admitting the risk of enterprise. Cantillon distinguished between the function of the entrepreneur and the owner who simply provided the money. Jean-Baptiste Say later expanded this definition by stating that entrepreneurship shifts economic resources out of an area of lower productivity into one of higher yield. These early thinkers established that entrepreneurs create something new and unique by changing or transmuting value. Modern definitions now include the capacity and willingness to develop, organize, and manage a business venture along with any risks to make a profit.
Historical Pioneers And Movements
The study of entrepreneurship reached back to the work of Irish-French economist Richard Cantillon in the late 17th century. Joseph Schumpeter brought renewed attention to the field during the 1930s with his concept of creative destruction. Schumpeter described how entrepreneurs launch innovations that simultaneously destroy old industries while ushering in new ones. His initial example involved combining a steam engine with wagon-making technologies to produce the horseless carriage. This innovation did not immediately replace the horse-drawn carriage but led to incremental improvements over time. The word entrepreneurism dates from 1902, and the term entrepreneurship also first appeared in that same year. In Germany, medieval guilds required special permission called Meister certificates for craftspersons to operate as entrepreneurs until 1871. The Ashanti Empire awarded social recognition to successful entrepreneurs known as Abirempon who accumulated large wealth and men. Josiah Wedgwood emerged as an 18th-century potter who pioneered modern marketing techniques including direct mail and money-back guarantees. He was named by historian Judith Flanders among the greatest and most innovative retailers the world has ever seen.