— Ch. 1 · The Boy From Walthamstow —
William Morris.
~6 min read · Ch. 1 of 6
William Morris was born at Elm House in Walthamstow, Essex, on the 24th of March 1834. He entered a world of wealth and evangelical Protestantism as the third surviving child of a financier named William Morris who worked for Sanderson & Co. His mother Emma Shelton came from a wealthy bourgeois family in Worcester while his father managed bill brokering operations in the City of London. The young boy spent much time reading novels by Walter Scott inside the housebound confines of Elm House under his mother's watchful eye. At age six he moved with his family to Woodford Hall, a Georgian Italianate mansion surrounded by fifty acres of land adjacent to Epping Forest. There he fished with his brothers and explored ancient earthworks like Loughton Camp and Ambresbury Banks. He rode through the Essex countryside on his pony and visited churches throughout the country marveling at their architecture. When nine years old he attended Misses Arundale's Academy for Young Gentlemen where he boarded despite intensely disliking the experience. In 1847 his father died unexpectedly leaving the family reliant on income from copper mines at Devon Great Consols. They sold Woodford Hall to move into the smaller Water House which now houses The William Morris Gallery after renovation in 2012.
The Red House And The Firm
In April 1861 Morris founded a decorative arts company called Morris Marshall Faulkner & Co. with six other partners including Edward Burne-Jones Dante Gabriel Rossetti Philip Webb Ford Madox Brown Charles Faulkner and Peter Paul Marshall. Operating from premises at No. 6 Red Lion Square they referred to themselves as "the Firm" and adopted an ethos of affordability and anti-elitism. They hoped to reinstate decoration as one of the fine arts while rejecting the tawdry industrial manufacture of decorative arts championed by John Ruskin. For additional staff they employed boys from the Industrial Home for Destitute Boys in Euston central London many of whom were trained as apprentices. Their products included furniture architectural carving metalwork stained glass windows and murals. Their stained glass windows proved particularly successful due to high demand for Neo-Gothic construction and refurbishment of churches commissioned by architect George Frederick Bodley. Despite their anti-elitist ethos the Firm soon became increasingly popular and fashionable with the bourgeoisie following their exhibit at the 1862 International Exhibition in South Kensington where they received press attention and medals of commendation. However they faced much opposition from established design companies belonging to the Neo-Classical school.