Skip to content
— CH. 1 · FOUNDING AND VISION —

Streamline Pictures

~4 min read · Ch. 1 of 6
6 sections
  • Los Angeles, California became the birthplace of Streamline Pictures in late 1988. Screenwriter Carl Macek and animation historian Jerry Beck established this American media company with a singular goal. They intended to distribute translated anime uncut and faithful to its original content. This approach distinguished them from other North American companies active at that time. Macek had previously worked for Harmony Gold USA on the series Robotech. Beck brought his background as an animation historian to the partnership. Several individuals who served as staff writers or voice actors on Robotech later joined Streamline. Gregory Snegoff, Steve Kramer, Ardwight Chamberlain, Tom Wyner, and Mike Reynolds all contributed to these early projects.

  • The Roxy Screening Room in Philadelphia hosted the premiere of Laputa: Castle in the Sky on the 24th of March 1989. Director Hayao Miyazaki's film marked the first major theatrical release by the new distributor. A few months later, The Biograph in Georgetown, Washington D.C. presented Akira on the 25th of December 1989. These high-profile events signaled a shift in how Japanese animation reached American audiences. Streamline also produced English language versions of My Neighbor Totoro and Kiki's Delivery Service in 1988. Japan Airlines utilized these dubbed films during flights between Japan and the United States. The company licensed additional titles such as Fist of the North Star and Wicked City. Their work included Lensman, Vampire Hunter D, and The Professional: Golgo 13. Macek believed that Laputa deserved better dubbing quality than it had previously received. Tokuma Shoten gave him the opportunity to prove his point with this project.

  • Carl Macek held strong views regarding anime localization strategies that would define the company's identity. He stated his philosophy in interviews published by Protoculture Addicts and Animag. This approach became synonymous with negative connotations concerning Americanized dubs within certain fandom circles. Streamline Pictures operated under the belief that English dubs were superior to subtitled editions for the general market. They eschewed the common industry practice of releasing both versions simultaneously. The only exceptions involved later subtitled releases of Akira and their Robotech Collection tapes. These tapes combined episodes from Macross, Southern Cross, and Mospeada with their Robotech counterparts. Critics argued that this exclusive focus on dubbing limited accessibility for purist fans. The debate over sub versus dub began largely because of Macek's notoriety with a specific branch of fandom. His insistence on high-quality voice acting set a precedent for future distributors.

  • The VHS era before hybrid DVDs arrived defined the business model for Streamline Pictures during the 1990s. Subtitled editions were noticeably more expensive than dubbed tapes which were expected to sell better. Streamline distinguished itself as the only such company to release only dubs of its anime library. This strategy targeted audiences who preferred hearing dialogue in English rather than reading subtitles. Twilight of the Cockroaches represented one of many genres they covered without fitting completely into any single category. The company released a wide variety of anime titles that fit diverse genre expectations. Their approach prioritized volume and accessibility over niche collector markets. Later years saw them distribute foreign films under an Independent Filmworks label until 2000 when operations ceased. The Modelworks division was sold separately in 1998 to become Avatar Creations.

  • Streamline Pictures stopped producing new anime releases in 1997 but continued distributing its existing library. The company shifted focus toward licensing foreign films under its Independent Filmworks label starting in 1996. Operations officially ended in 2000 after twelve years of activity. A significant structural change occurred in 1998 when the Modelworks division was sold off. This division became a separate entity operating under the name Avatar Creations. Rights to much of the film and television library have since reverted to Japanese rights holders. Some titles like Akira and The Castle of Cagliostro were licensed to other companies for re-release. Other works never received re-releases due to licensing issues and lack of demand. The closure marked the end of an era for early anime distribution in North America.

  • Modern distributors now hold rights to many Streamline Pictures titles including Akira and The Castle of Cagliostro. Tokuma Shoten, Walt Disney Pictures, and GKIDS have acquired various licenses over time. Discotek Media and Funimation also secured rights to specific entries from the original catalog. Geneon Entertainment and Bandai Entertainment previously held licenses before those expired or transferred. Some titles remain out of print despite renewed interest from collectors. ADV Films released certain Robotech-related tapes through Harmony Gold after the original shutdown. The history of these releases reflects the complex nature of international media licensing agreements. Reviews of Streamline releases continue to appear in specialized publications today. The company's influence persists even though its physical operations ceased two decades ago.

Continue Browsing

Common questions

When and where was Streamline Pictures founded?

Streamline Pictures was established in Los Angeles, California in late 1988. Screenwriter Carl Macek and animation historian Jerry Beck created the company with a goal to distribute uncut anime.

What was the first major theatrical release by Streamline Pictures?

The Roxy Screening Room in Philadelphia hosted the premiere of Laputa: Castle in the Sky on the 24th of March 1989. This film marked the first major theatrical release for the new distributor.

Why did Streamline Pictures choose not to release subtitled versions alongside dubs?

Streamline Pictures operated under the belief that English dubs were superior to subtitled editions for the general market. They eschewed the common industry practice of releasing both versions simultaneously except for later subtitled releases of Akira and their Robotech Collection tapes.

When did Streamline Pictures officially cease operations?

Operations officially ended in 2000 after twelve years of activity. The company stopped producing new anime releases in 1997 but continued distributing its existing library until closure.

Which division of Streamline Pictures became Avatar Creations?

A significant structural change occurred in 1998 when the Modelworks division was sold off. This division became a separate entity operating under the name Avatar Creations.