— Ch. 1 · Foundations And First Broadcasts —
NBC News.
~5 min read · Ch. 1 of 5
On the 21st of February 1940, a small group of technicians gathered in a New York City studio to air the first regularly scheduled television newscast. Lowell Thomas stood before the camera at 6:45 pm that evening, delivering news to an audience of roughly five thousand sets across the country. The program aired on W2XBS, which later became WNBT and is now known as WNBC. This broadcast marked a turning point for American media, establishing a daily rhythm for news consumption that had never existed before.
In June 1940, NBC expanded its reach by televising thirty hours of coverage from the Republican National Convention in Philadelphia. The network used relays to send signals from Philadelphia to Schenectady, creating one of the earliest examples of true network broadcasting. By 1948, the Camel News Caravan introduced John Cameron Swayze as an anchor, bringing a more polished format to the airwaves. The program dominated early competition because CBS did not hire its own film crews until 1953.
The 1948 election between Harry S. Truman and Thomas E. Dewey saw NBC secure double the viewership share of any other outlet in New York City. Despite the limited number of televisions available, the network's commitment to live coverage set a precedent for future political reporting. These early years laid the groundwork for what would become a global news powerhouse.
The Huntley Brinkley Era
On the 29th of October 1956, Chet Huntley and David Brinkley debuted their newsmagazine show, which quickly became television's champion of news coverage. The pair worked alongside reporters like Frank McGee, Edwin Newman, and Nancy Dickerson to cover major events including the Civil Rights Movement. In 1955, NBC provided national coverage of Martin Luther King Jr.'s leadership during the Montgomery bus boycott, with reports from Frank McGee who later joined the network full-time.
John Chancellor's coverage of black students entering Central High School in Little Rock, Arkansas, marked the first time a key news story came from television rather than print. A prominent U.S. senator later recalled that when he thought of Little Rock, he thought of John Chancellor. Richard Valeriani, another reporter for the network, was hit with an ax handle at a demonstration in Marion, Alabama, in 1965 while covering the movement.
NBC configured its largest studio, Studio 8H, to provide continuous coverage of space missions under Project Mercury, Gemini, and Apollo. Puppeteer Bil Baird created animated figures to depict astronaut movements before onboard cameras were feasible. The network's coverage of the first Moon landing in 1969 earned it an Emmy Award. On the 22nd of November 1963, NBC interrupted programming at 1:45 pm to announce President John F. Kennedy had been shot in Dallas, Texas. Eight minutes later, Chet Huntley and Bill Ryan began informing viewers as events unfolded.