— Ch. 1 · Founding And Early Leadership —
National Geographic Society.
~4 min read · Ch. 1 of 6
On the 13th of January 1888, thirty-three explorers and scientists gathered at the Cosmos Club on Lafayette Square in Washington, D.C. They met to organize a society for the increase and diffusion of geographical knowledge. Gardiner Greene Hubbard became its first president shortly after this meeting. The group drafted a constitution and plan of organization within that same week. Two weeks later, on the 27th of January 1888, the National Geographic Society was officially incorporated. Alexander Graham Bell served as the second president from 1898 until 1903. He had previously been elected to succeed Hubbard in 1897. These early leaders established a board of trustees comprising distinguished educators and business executives. Their initial goal focused purely on spreading geographic understanding rather than commercial gain.
Evolution Of The Magazine Brand
The first issue of The National Geographic Magazine appeared in October 1888, nine months after the society's founding. It began as an official journal available only to members joining the tax-exempt organization. A major visual shift occurred with the February 1910 issue when editors introduced the now famous yellow border around magazine covers. This trademarked frame remains a global symbol today. Gilbert Hovey Grosvenor became the first full-time editor in 1899 before eventually leading the society itself. He resigned as both editor and president in 1954 but remained chairman until his death in 1966. Members of the Grosvenor family continued playing important roles for decades following his tenure. Current circulation numbers show combined English and other language editions reach approximately 6.8 million monthly readers globally. The magazine currently publishes twelve issues per year covering geography, science, history, culture, and photography from every corner of the world.