— Ch. 1 · Foundations And Early Growth —
IBM.
~6 min read · Ch. 1 of 6
On the 16th of June 1911, four separate companies merged in New York State to form the Computing-Tabulating-Recording Company. Charles Ranlett Flint orchestrated this union of manufacturers that produced commercial scales, industrial time recorders, and punched card tabulators. The new entity employed 1,300 people across facilities in Endicott, Binghamton, Dayton, Detroit, Washington D.C., and Toronto. Thomas Watson joined the firm in 1914 after being fired from National Cash Register by John Henry Patterson. He became president just eleven months later when antitrust cases regarding his previous tenure were resolved. Watson implemented sales conventions including generous incentives and a focus on customer service. He insisted on well-groomed dark-suited salesmen who instilled company pride and loyalty in every worker. His favorite slogan THINK became a mantra for each employee. Revenues reached $9 million during his first four years alone. Operations expanded into Europe, South America, Asia, and Australia under his leadership. On the 14th of February 1924, the name changed from Computing-Tabulating-Recording Company to International Business Machines. By 1933, most subsidiaries had been merged into one unified company.
Mainframe Dominance Era
On the 7th of April 1964, IBM launched the System/360 computer family spanning complete ranges of commercial and scientific applications. This system allowed companies to upgrade models with greater computing capability without rewriting their existing software applications. The System/360 was followed by the System/370 in 1970 which together created near-monopoly-level market share throughout this period. These machines and operating systems like OS/VS1 and MVS became what IBM was most known for during these decades. In the United States, IBM produced 80 percent of all computers while globally they manufactured 70 percent of computers worldwide. The company developed the SABRE reservation system for American Airlines in 1961 alongside introducing the Selectric typewriter that year. NASA tracked Mercury astronaut orbital flights using IBM employees and computers in 1963. Later missions including Gemini flights Saturn flights and the 1969 lunar mission relied on IBM guidance computers. The company manufactured the Saturn V Instrument Unit and Apollo spacecraft guidance computers for space exploration. In 1952, IBM offered its first commercial stored-program computer called the IBM 701 based on vacuum tube technology. Arthur L. Samuel programmed an IBM 704 at Poughkeepsie New York laboratory to learn from experience playing checkers in 1956.