— Ch. 1 · Origins And Daicon Films —
Gainax.
~5 min read · Ch. 1 of 5
In 1981, seven university students gathered in Osaka to create a short film for the 20th Annual Japan National SF Convention. Hideaki Anno, Yoshiyuki Sadamoto, Hiroyuki Yamaga, Takami Akai, Toshio Okada, Yasuhiro Takeda, and Shinji Higuchi formed what they called Daicon Film. Their first project featured a girl fighting monsters from early science fiction shows like Ultraman and Star Wars before pouring water on a dried daikon radish that grew into a spaceship. The animation was rough but ambitious enough to capture attention at the convention.
Two years later, the group produced Daicon IV for the 22nd Annual Japan National SF Convention. This short film showed the same girl as an adult wearing a bunny suit while battling hundreds of sci-fi characters including Darth Vader and Spider-Man. They set the action to Electric Light Orchestra's song Twilight without securing proper licensing rights. The resulting limited laserdisc release became highly sought after by collectors despite the legal issues surrounding its distribution.
The studio operated with only ¥20 million in funding during these early years. In 1985, the group officially changed their name to Gainax based on an obscure term from Tottori Prefecture meaning giant. Takami Akai suggested adding the English suffix -x because it sounded international and good. This small team would eventually become one of Japan's most influential animation studios.
Commercial Breakthroughs And Critical Acclaim
Royal Space Force: The Wings of Honneamise opened in theaters in 1987 and received critical praise from Japanese film critics who ranked it among the top ten films of that year. Despite this acclaim, the commercial response remained tepid and prevented Gainax from developing a planned sequel beginning in March 1992 due to lack of funds.
Gunbuster arrived as an original video animation in 1988 and marked the first real commercial success for the fan-turned-pro studio. Business Wire reported in October 2006 that Gunbuster was the first anime OVA made specifically for the otaku generation rather than tied to pre-existing manga or toy campaigns. The series put Gainax on stable financial footing enough to produce works like Nadia: The Secret of Blue Water and Otaku no Video.
Neon Genesis Evangelion premiered in 1995 and became perhaps their best known series both commercially and critically. Reports indicate Evangelion grossed over ¥150 billion, approximately $1.2 billion at current exchange rates. In 2002, Yasuhiro Takeda stated the show sold record numbers of laserdiscs in Japan while DVD sales continued strong years later. Matt Greenfield claimed during a 2006 Tekkoshocon discussion that Evangelion had actually grossed over $2 billion total.