Den of Geek
Den of Geek launched in 2007 from London, founded by Simon Brew as a pop culture website aimed at readers who took their fandom seriously. What began as a UK entertainment site has since expanded across the Atlantic, grown a print magazine, published books, and built separate editorial teams on two continents. How did a website born in London end up distributing a print magazine at San Diego Comic-Con every July?
In 2012, DoG Tech LLC licensed Den of Geek for North American markets and opened an office in New York City. That move gave the brand a foothold in the US entertainment industry at a time when digital media was reshaping how audiences found film and television coverage. By 2017, Dennis Publishing had entered a joint-venture agreement with DoG Tech LLC, bringing a major British publisher into the partnership. Two years later, in 2019, Dennis Publishing divested its share in Den of Geek World Limited back to DoG Tech LLC, leaving the North American company in sole control of the global brand.
Mike Cecchini oversees Den of Geek US as editor-in-chief, while Rosie Fletcher edits the UK edition. The site publishes entertainment news, reviews, interviews, and features, and also produces video content. Running parallel editorial operations across two countries means each edition serves its local audience while drawing on the same pop culture focus that defined the site from the start.
Den of Geek debuted its print edition in October 2015 at New York Comic Con, an event that draws tens of thousands of fans to Manhattan each autumn. The magazine appears twice a year: copies are distributed locally at San Diego Comic-Con in July and at New York Comic Con in October. Chris Longo edits the print edition. In 2017 the magazine expanded to the UK, giving British readers a physical version of the brand that had been digital-only in the UK since 2007.
In 2017 Den of Geek published a branded book titled Movie Geek: The Den of Geek Guide to the Movieverse. A follow-up arrived in 2019: TV Geek: The Den of Geek Guide for the Netflix Generation. Both titles extended the brand beyond the screen and the page, positioning Den of Geek as a reference voice for film and television fandom rather than just a news aggregator. The 2019 book's subtitle signals how specifically the site was tracking the streaming era as it reshaped television.
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Common questions
When was Den of Geek founded and by whom?
Den of Geek was founded in 2007 by Simon Brew in London. It began as a UK-based entertainment website focused on pop culture.
Who are the editors of Den of Geek US and UK?
Den of Geek US is overseen by editor-in-chief Mike Cecchini. The UK edition is edited by Rosie Fletcher.
When did Den of Geek launch its print magazine?
Den of Geek debuted its print edition in October 2015 at New York Comic Con. The magazine is published twice a year and distributed at San Diego Comic-Con in July and New York Comic Con in October.
What books has Den of Geek published?
Den of Geek published Movie Geek: The Den of Geek Guide to the Movieverse in 2017, followed by TV Geek: The Den of Geek Guide for the Netflix Generation in 2019.
How did Den of Geek expand to the United States?
In 2012, DoG Tech LLC licensed Den of Geek for North American markets and opened a New York City office. Dennis Publishing later entered a joint-venture agreement in 2017 before divesting its share to DoG Tech LLC in 2019.
When did Den of Geek launch a print magazine in the UK?
Den of Geek launched its print magazine in the UK in 2017, two years after the print edition first debuted at New York Comic Con in October 2015.