Short answers, pulled from the story.
McFarland & Company was founded in 1979 by Robert Franklin, a former history teacher. The company was established in Jefferson, North Carolina with a mission to publish books on obscure topics that large commercial publishers deemed unprofitable.
The average initial print run for McFarland & Company books is 600 copies. This small print run strategy allows the publisher to take risks on niche subjects that would otherwise never see publication.
McFarland & Company publishes scholarly journals such as Base Ball: A Journal of the Early Game and Black Ball: A Journal of the Negro Leagues. These journals focus on baseball's protoball roots to 1920 and explore all aspects of black baseball including the Negro major and minor leagues.
Rhonda Herman serves as the President of McFarland & Company and Steve Wilson serves as the Editor-in-Chief. Robert Franklin, the founder, now holds the title of President Emeritus after passing the reins to Herman.
McFarland & Company publishes unique book series such as Contributions to Zombie Studies edited by Kyle William Bishop and Critical Explorations in Science Fiction and Fantasy edited by C. W. Sullivan III and Donald Palumbo. These series provide a platform for scholars to explore the cultural and historical significance of these genres.