Short answers, pulled from the story.
The first funk ostentação song was Bonde da Juju, recorded in September 2008 by Backdi and Bio G3. This track celebrated a lifestyle of luxury and material success without mentioning drugs or police chases.
KondZilla, a cinematographer, produced the music videos that turned funk ostentação into a cinematic experience. His production style set a new standard for the industry with budgets eventually reaching over three million reais.
Daniel Pellegrine, known professionally as MC Daleste, was shot on stage on the 1st of July 2013 during a concert in Campinas, São Paulo. His death cemented funk ostentação in the national consciousness and brought the movement into the spotlight of mainstream media.
Funk ostentação became the soundtrack for the emerging nova classe média, a demographic of Brazilians rising out of poverty and entering the consumer market. The genre provided a platform for these individuals to express their success and their dreams.
The video for a single track could cost more than three million reais, a figure that was unheard of for a genre that had started in the favelas. This investment in production quality allowed for the creation of elaborate sets and professional cinematography.