Short answers, pulled from the story.
Dave Finocchio, Zander Freund, Bryan Goldberg, and Dave Nemetz founded Bleacher Report in the spring of 2007. The four high school friends from Menlo School in Atherton, California, rented a small office space in Menlo Park for 650 dollars a month to launch the website.
Bleacher Report changed its publishing model in 2010 to address a glut of low-quality content and sharp criticism from industry veterans. The company implemented a formal application process that allowed only the top 20 percent of candidates to publish on the site.
Time Warner acquired Bleacher Report on the 6th of August 2012 for 175 million dollars. The acquisition was announced by Turner Broadcasting System and fundamentally altered the company's trajectory and leadership structure.
Bleacher Report launched Game of Zones in May 2014, a parody of HBO's Game of Thrones featuring animated NBA figures. The company also created Gridiron Heights, a cartoon web series featuring satirical portrayals of NFL stars, and The Champions, an animated show involving Champions League members.
Bleacher Report received Sports Emmy Award nominations in 2015 and 2018 for Game of Zones and won multiple Clio Sports Awards for its marketing and branding efforts. Time magazine named it one of the 50 Best Websites of 2011, and Adweek readers selected it as the 2011 Best Sports Media Brand.