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Questions about Bleacher Report

Short answers, pulled from the story.

Who founded Bleacher Report and when was it created?

Four high school classmates from Menlo School in Atherton, California founded Bleacher Report in 2005. The founders were Dave Finocchio, Zander Freund, Bryan Goldberg, and Dave Nemetz.

When did Time Warner acquire Bleacher Report and for how much money?

Time Warner acquired Bleacher Report through Turner Broadcasting System on the 6th of August 2012 for $175 million. David Levy cited rapid growth and loyal users as key reasons for the deal.

What new divisions did Bleacher Report launch between 2015 and 2019?

Bleacher Report launched House of Highlights in 2015, B/R Gaming in 2016, Gridiron Heights in October 2016, B/R Kicks in 2018, and B/R Betting in 2019. These divisions focused on highlight videos, esports, animated series, sneakers, and sports wagering respectively.

Why did Howard Mittman resign as CEO of Bleacher Report in June 2020?

Howard Mittman resigned as CEO in June 2020 due to staff concerns about diversity issues. He had taken over leadership in late 2019 before stepping down that year.

How did critics describe the early open publishing model at Bleacher Report?

Critics described the initial commitment to an open publishing model as allowing toothless amateur coverage and dumbing down the web. SB Nation Senior MMA editor Luke Thomas called it the Walmart of Journalism while Tech columnist Vivek Wadhwa accused the site of producing custom-manufactured garbage.